mehdi boussouis

Copywriter & Creative Director

BMW - NOUVELLE BMW i7 100% ÉLECTRIQUE. UN NOUVEAU COURANT EST NÉ.

A video teaser that invites to discover Forwardism in Auto China Beijing.

VOL and DOOH that present the BMW i7 100% electric as a new icon.

A direct mail full of elegance that shows how luxurious is the first 100% electric limousine.

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A selection of Social Media posts

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CREDITS

Client: BMW France
Agency: MediaMonks Paris
Creative Direction: Pierre Coulier, Mehdi Boussouis
Art Direction: Julie Audouard
Copywriter: Mehdi Boussouis
Program Lead: Betty Moussu
Group Leaders: Tommy Lacoste, Myriam Kikhounga
Project Manager: Elena Meynard